Free Tool

Can customers actually find you?

Seventeen checks, weighted by how much each one really affects whether you show up in local search. Tick what you have. Two minutes, nothing stored.

Google Business Profile

You have claimed and verified your Google Business ProfileUnclaimed listings can be edited by the public and rank below claimed ones.Your primary category matches what you actually sellCategory is one of the strongest local ranking signals. "Restaurant" and "Pizza restaurant" compete in different searches.Hours are correct, including holidaysWrong hours generate one-star reviews from people who drove to a closed door.At least 10 real photos, added within the last 3 monthsListings with recent photos get materially more clicks. Stock images do not count.The description says what you do and where, in plain wordsThis is read by humans deciding whether to call you.

Reviews

You have at least 10 reviewsBelow roughly ten, buyers discount what they read as too small a sample.You reply to reviews — good and badGoogle has said replying helps visibility, and an unanswered complaint is the loudest thing on your listing.Your most recent review is under 3 months oldA stale review feed reads as a business that may have closed.You have a routine for asking happy customersReviews do not accumulate on their own. The ask has to be part of the job.

Your website

You have a website you control — not only a Facebook pageA platform you do not own can change its rules, its reach, or disappear.It works properly on a phoneMost local searches are mobile. Google indexes the mobile version first.Name, address and phone appear as text, matching your listing exactlyInconsistent details across the web dilute the signal that they refer to one business.It loads in under 3 secondsOver half of mobile visitors abandon a slower page. Speed is also a ranking factor.Your homepage title names your service and your townThis is the single line Google weighs most when matching a local search.It uses HTTPS, with no browser warningA security warning ends the visit before the page renders.

Being found elsewhere

Your details are identical on Facebook, Yelp and Apple MapsSearch engines cross-check these. A stale old address undermines all of them.Old or duplicate listings have been claimed or removedA duplicate with a disconnected number splits your signal and misroutes customers.